About me

The short read:

  • PhD in the Sociology of Work field
  • >15 years of experience in social housing
  • Digital Transformation wonk
  • Workplace GenAI Strategist and Trainer
  • Ethnographer, storyteller, and great
    listener
  • Passionate about better Work Futures
  • Experienced change & adoption
    professional
  • Focus on value and real-world impact
  • No-nonsense and Dutch direct

I am more than my work, I also:

  • Brew my own beer
  • Love DIY
  • Read a lot of Scifi
  • Run for fun
  • Hike in the hills & mountains
  • Play boardgames
  • Am a motorsports geek
    (F1,2,3, MotoGP,2,3, Indycar)

“Can you just pass me or my message on to Gaby? She’ll get it sorted!”

Hi, I’m Gaby, and, first and foremost, I am someone who simply cares about things working well for everyone, from leadership to colleagues to customers. For things to work well in 2026, people and technology have to work in a mutually agreed, sustainable, and accessible harmony. Whether we’re talking about accessing and providing vital public services, or being able to do our jobs with confidence and conviction, none of this is possible if we direct all our focus to the technology alone and expect people to just follow and deliver, no questions asked.

I have over 15 years of experience in the social housing sector, starting off in customer service in the Netherlands, and ending up a Digital and Technology Transformation Consultant providing to that sector in the UK. In those years, in whatever function or place in the hierarchy, I was (and am) known as the person who ‘just gets stuff done’.

Instead of just telling others what to do, I want to get myself in the mix, not just because I thoroughly enjoy that, but also because it allows me to gain hands-on experience of the things that are going well and things that need improvement. I also am a proud generalist and connector of people, not afraid to step aside to let people who are better at things than me do their thing. Ego never delivers real value.

At the moment, I am working and available for various projects of all sizes. I’m proud to be a Researcher at Trust Impact, where we help Charities and Corporates ensure their social impact is meaningful and understood throughout the organisation.

On top of that, I’m Digital Transformation & Workplace Consultant, focusing on change management and adoption strategies, including responsible and ethical Workplace Generative AI (Copilot).

My biggest achievement over the last 3 years was bringing together over 30,000 employees across the entire world into one digital workplace with amazing change management user satisfaction rates, as well as being a trusted and respected Workplace GenAI trainer (live sessions and recorded learning platform videos) who does not shy away from warning people for the dangers of overly trusting the technology.

If you need a bit more jargon, then please continue to read below!

What I stand for and find important in my work, using a bit more jargon:

Bottom-up Leadership

My mission is to help organizations transform themselves by championing a a more bottom-up approach to improving business processes, digital skills, and leadership. I am committed to working hands-on with front-line staff to identify and address pain points, challenges, and leveraging opportunities, fostering transparency, honesty, and kindness.

Sustainable Partnerships

I partner with leaders who prioritize sustainable business practices and seek to (re)design organizations that prioritize the well-being of both their staff and customers. I envision a future where organizations are built around humans, creating long-lasting teams and embracing a less hierarchical, and more inclusive, and empathetic approach to leadership.

Practical Value-Delivering Research

I believe in combining hands-on ‘shop-floor’ experience with research to provide clients with valuable insights and practical solutions at the same time as delivering direct value. By working closely with front-line staff and using my skills in ethnographic research and process analysis, I gain a deep understanding of my clients’ challenges and opportunities.

Allergic to Office Politics

I really dislike office politics and anything that resembles it. Sure, I am very much willing and equipped to embrace different ways of working for and with my clients, but I will never entertain hidden agendas, power plays, hostile mutiny and the creation or maintenance of little fiefdoms silos for the sole benefit of mostly one leader and protection of their salary.

Want to have a chat?

Who doesn’t like a chat? Well, some people don’t, but surely, if you’re here, at least you’re intrigued at some level about what I’m doing at Withinsight… So let’s have a chat! Say ‘hi’, and talk about your goals and challenges!
And if you have pets I want to see them!

Yes! Sign me up for a chat!